：《Who Will Survive the Shanghai Auto Show?》
As companies and brands rise and fall, industrial mass production has transformed essential goods from scarcity to abundance, and even excess. The automotive industry is now standing at another historical turning point.
Whether it's the cutthroat competition between automakers or the rise of new brands and the fall of familiar ones, this is nothing new for multinational giants like Toyota, Volkswagen, and Hyundai. After all, they climbed to the top by defeating one rival after another—yet now their future feels even more precarious, like walking on thin ice.
While it's difficult for new brands to break through, collapse has always been the main theme. The turbulent ups and downs of China’s auto market in recent years have laid bare the brutal reality.
