彭博：BMW 用更长续航的电动车反击特斯拉
For all the potential upside Neue Klasse brings, the success of the project ultimately will depend on where it leaves BMW in an increasingly brutal competition with Chinese manufacturers that are undercutting the rest of the auto world.
尽管 Neue Klasse（新世代）带来了诸多潜在利好，但该项目的最终成败，归根结底取决于宝马（BMW）在与中国制造商日益激烈的竞争中所处的位置。这些中国制造商正以低价策略击败全球其他汽车厂商。
BMW and Mini’s combined sales in China slumped 15% during the first half of the year, after sliding 13% in 2024. In a market that’s quickly going electric, local manufacturers are dominating by peppering showrooms with new models at cut-rate prices.
宝马（BMW）和迷你（Mini）在中国的合并销量在今年上半年下滑了 15%，而 2024 年则下降了 13%。在这个迅速电动化的市场中，本地制造商通过以低价推出大量新车型，正主导着展厅。
The iX3 will have to prove its worth relative to Tesla’s Model Y — priced from 263,500 yuan ($36,700) — and vehicles from domestic brands such as Xiaomi’s YU7, a new 253,500-yuan SUV that drew 289,000 orders in its first hour of availability. BMW sells its locally manufactured X3 SUV at a premium, starting at around 350,000 yuan.
iX3 必须证明其相较于特斯拉 Model Y（起售价为 26.35 万元人民币，约合 36,700 美元）以及小米 YU7 等国产品牌车型的价值。小米 YU7 是一款新推出的 25.35 万元人民币 SUV，在上市首小时就收获了 28.9 万份订单。宝马在中国本地生产的 X3 SUV 则以更高的价格销售，起售价约为 35 万元人民币。
报摘 彭博
